Here is what Manchester City Council said in their report from December 2015"6.7 Whilst it is appreciated that it may not be appropriate to migrate all advertisements from traditional press online, and that it would require a change in legislation to drive all notices digitally; the pilot partnership believe that press should act as a signposting tool with a digital alternative carrying the bulk of the public notice text.6.8 The Greater Manchester authorities involved in the pilot and Trinity Mirror have formed a strong working relationship and whilst it is acknowledged that Trinity Mirror would lose revenue from a smaller copy volume in their press titles, they will generate revenue from an online charging model plus they will be responsible for any future website and mobile push technology development.6.9 A final report for the pilot has been developed and shared with the Executive Member for Communications before it was sent to the Department for Communities and Local Government (DCLG). Once all of the reports from the pilots across England have been collated, the DCLG will present their findings to the Minister with proposed next steps. Should legislation change, there is the potential to save up to 50% of the current cost of statutory notices to the Council. In 20014/15, this cost c. £350,000"
Paul Webster ● 3737d