Forum Topic

TV Ads

What sort of mentality do you have to have to watch  ads like the gocompare.com ones? They must be rated the world's worst.

Dave Hughes ● 6000d12 Comments

Hate that ad....I do miss the PG Tips chimps and the little silver Mash aliens though...oops showing my age now!

Marie Siddique ● 6000d

I am not doubting your 'mentality', but the creators of these adverts know very much what they are doing and how to get your attention and almost subliminally hypnotise you. I bet you probably know some of the phone or websites of some of the more 'annoying' adverts.compare the meercat dot com etc.I must check and see if there is an actual www.comparethemeercat.com + I am probably spelling meercat wrong.

John Pollastrini ● 5998d

Check this out: http://www.comparethemeerkat.com/home it's for real in a surreal type of way.

John Pollastrini ● 5998d

Of course it's for real. Ad campaigns like that are designed from the very start as multi-platform experiences. It would have been quite stupid to have a reference to a website without having bagged the site first otherwise the domain name would have been snaffled by a web-savvy entrepreneur about five seconds after the first appearance.

Roy Gillett ● 5998d

Why is it the adverts are always much LOUDER than the programme one has been watching?  Most annoying, especially late evenings!

Jean F Fernandez ● 5998d

I think the meercat website was there before the TV ads. It's the only ad I like, but I'd have to think hard about what it is supposed to be advertising. When I watch commercial channels I hit mute or leave the room in the breaks.

Becky Bell ● 5998d

The good thing about working in the evenings is that I can set Sky Plus for my favourite shows. When I watch, i fast forward through the ads. Win, win situation - no annoying ads and an hour show last just 42mins.

David Archer ● 5998d

Jean, they play the adverts louder deliberately, because they know thats when you go to make tea, so you can hear it in the kitchen or bathroom.I automatically switch to mute when the ads come on, except, of course the ones I appreciate.I have an idea that I think I'm going to develop. They have already developed voice recognition systems, so why not connect a receiver into the audio side and teach it to switch the sound off when you give the verbal command "Off" and then simply say "On" when you want it to come on again,"simple" ttjjjcchh.

Dave Hughes ● 5998d

I hate the advert as well David, but both you and me "got the message"!

Jim Wong ● 5996d

"Simmples" ;-)

Jim Wong ● 5996d

Me too - can't remember the last ad (or commercial programme) I watched live - except the debate and no adbreaks there.Makes sponsorship very important as that's where you stop the sky plus. So herbal essensces...carpetright...diet coke...sheila's wheels do the business.

Sara Nathan ● 5996d

Why ads sound louder.Technical answer, dynamic range and compression.Imagine a movie where the character whispers quietly, then begins talking, then starts shouting.Broadcast dynamic range ensures that you can hear what's said during the whispering, but ensures your TV sound doesn't distort when the shouting begins.For ads, the sound is 'compressed' so that almost every word/sound is broadcast at what would normally be the 'shouting' level in a movie.  Result, you hear every word spoken, even if you're not in the room, and you walk like a robot to your local store to buy, buy, buy.

Fred Bray ● 5996d