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I don't think that the value a good agent offers is in the promotion of the flat - as you say it is the internet that does this.  I think agents would argue that they have 'registered' buyers but I've never really bought into that.However I do think that there is, or should be, value in having someone who is not emotionally involved controlling the process - making sure if there is massive interest in the property that there is a timetable for offers that ensures you can negotiate between different parties, checking the status of the different buyers and their credibility and making sure that everyone sticks to an agreed timetable and that there is a strategy if they don't so that chains don't collapse.  I recently sold a house in Poet's Corner and used Winkworth's - I was very happy with them.  They advised me not to accept the highest offer as they didn't think the buyers were credible enough and ensured that our buyers stayed with the deal even though it was very prolonged because it took us an age to find anything.    They were constantly in contact with everyone in the chain which meant there were no crossed wires. They also advised on a sensible pricing and marketing strategy - we put it on the market at a fairly low price but got multiple offers at well above asking price which gave us a choice of buyers in a very short timeframe (8 offers in 12 hours). In contrast a friend just sold a flat in Chiswick and had a situation where his buyers pulled out 2 days before exchange and in post mortem it was very clear that they had not been committed to the purchase for some time - but no-one had picked up on it.

Anna John ● 4759d